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Marketing

Google
Although it goes without saying that, if we construct it, your site will be absolutely beautiful (!) who looks at it is ultimately more important than how it looks and we do a lot to ensure that people find their way to it.

Right facing robotOur sites are designed to be as 'search engine friendly' as possible, particularly for Google - which accounts for the vast majority of searches. We provide special site maps designed to be read easily by the 'spiders' or 'robots' that constantly index the Web and which will eventually find your site.

Generally, there's no real 'dark art' to search engine placement: you will get high ranking if your information is relevant, popular, linked to other sites, and properly indexed within the site. If you want a rank guaranteed we can help you find such a service, but we don't offer it ourselves preferring just to do what we know works.

Our community site, Shepton Life, will help build your presence on the Web as its network of links ranks higher in the search engines.

You may also want to consider something else that is very effective - 'click through' advertising', where you only pay when people click through to your site. Your ads can be targeted geographically and in other ways.

Google is the biggest provider of this, and this is what Wikipedia, the open source encyclopedia, has to say about the service:

"Pay-Per-Click advertisements (PPC)

"Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results. The ordering of the paid listings depends on other advertisers' bids (thus the system is classified as P4P) and the historical click-through rates of all ads shown for a given search. The auction mechanism that determines the order of the ads has been called a 'generalized second price' auction. It is a variation of the Vickrey auction.

"Site targeted advertisements

"In 2005 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google will recommend relevant sites within their content network. Advertisers then bid on a cost per mille (CPM) basis for placement.

"AdWords distribution

"All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

"The "content network" shows AdWords ads on sites that are not search engines. Google automatically determines the subject of the pages and displays ads for which the advertiser has specified an interest in that subject. The ads show in boxes resembling banner ads, with the designation "Ads By Gooooooooooogle." These content network sites are those that use AdSense, the other side of the Google advertising model.

"AdWords is used by publishers who wish to bring traffic to their websites. The biggest competitors are Yahoo! Search Marketing (formerly Overture) and Microsoft adCenter."

As of 2005, Google provides a campaign management service called Jumpstart [2] to assist advertisers in setting up their campaigns.

You will probably see why we recommend this service! (By the way, it runs on MySQL, the same database software we use.)

These links may be of use: